Category Archives: Nutrition

Metabolic Adaptation: Part 1

Metabolic Adaptation

Starvation Mode… more accurately referred to as Metabolic Adaptation is an often misunderstood concept. This series will flesh this concept out in depth. Here is part 1. There is irrefutable evidence that in a caloric deficit the body loses weight. This weight loss occurs amongst all compartments of the body: fat tissue, skeletal tissue, bone […]

Food is Simple, Behavior is Complicated: Food Palatability.

Palatability

Food is simple, behavior is complicated. It is simple to tell people: to lose weight just lower your calorie intake. It is also simple that lowering your calorie intake is, in fact, the easiest way to lose weight. However, the act of lowering your calorie intake and sustaining that can be complicated, because human behavior […]

Understand Your Timeline: Fat Loss Miniseries Part 2

fat loss timeline

When any of our clients start a weight loss journey we always give them this piece of advice: understand your timeline. One of the most important things you can do when you start off on a fat loss journey is have a good understanding of the timeline you are on. The timelines aren’t complicated, but […]

The Algebra of Fat Loss: Fat Loss Miniseries Part 1

fat loss

Most people come to our community looking for improving their physical health and fitness through weight loss and exercise.This miniseries is going to outline the lessons we have learned coaching people over the last several decades of our careers as coaches. Part 1: It’s About Knowing the Levers to Pull. Losing body fat is essentially […]

Build Your Life: Maintenance Miniseries Part 10

Build Your Life

I woke up this morning in my house at around 5:00 AM in my nice warm bed with my two dogs. I went downstairs into my kitchen that I love, made coffee, opened my email inbox for Macros Inc, and started my work day. As I poured my first cup of coffee I started thinking […]

Yes, You Have to Build Nutrition Habits and Pay Attention to Your Nutrition Forever.

Nutrition Habits

The goal with all of our clients is to “graduate” them from coaching. We would love them to stay forever from a business perspective, but really we want our coaching to empower them to control their lives after they leave our coaching. A big piece of this involves building nutrition habits that last for life. […]

You Don’t Really Want to Go Back to Your Old Ways

old ways

Maintenance is not about “going back to your old ways”, it is about finding a new path forward. One of the things I always tell my clients when they start any health/fitness journey is this, “One of the mindsets I want to steer you away from is the, ‘let me get this done so I […]