Achievable. Real. Sustainable.

We make fitness & nutrition simple.

Our Impact:

We truly believe that knowledge is power, and we don’t believe that access to improved health and fitness needs to be behind a paywall. Our Facebook group, macro calculator, and Eat Fantastic (our 28-page ebook) are all completely free – and will stay that way, forever.

Unlock the power of flexible dieting.

Imagine a diet where NO food is off-limits.

That’s the power of flexible dieting. We’re all about saying yes

Saying yes to great-tasting food. Saying yes to a thriving social life. Saying yes to a donut a day (if that’s your thing). 

Say yes to our online coaching services, and see for yourself what flexible dieting can do for you.

Fit for you, fit for (real) life.

Flexible dieting builds a diet around your life – not the other way around. We don’t lock you in to meal plans or rigid structures; it’s your life, and we’ll build it together.

Scientific, successful, sustainable.

By focusing on the root cause of weight loss – calories – no foods are off limits. You’re not ‘on’ or ‘off’ this diet: it teaches you sustainable habits so you can #livefantastic, forever.

We're in your corner.

We’ve seen first-hand how our clients’ lives have been transformed by having a real human (not AI or a bot) dedicated to seeing them succeed. Contact your coach any time, from anywhere, and get the support you need.

What clients say about macros inc

How we help you:

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Community without borders.

Real results for real people.

We’re a global online community of expert fitness coaches, realising our vision of a fitter, healthier, happier world – for everyone. Over 100,000 people in our free Macros Inc Facebook group have lost weight (up to 80lbs!), learned healthier habits, and celebrated their new-found happiness with us. 

Want to learn more about what we do, and why?

About us


Download your FREE copy of our 28-page Guide to Flexible Dieting, and unlock the power of saying yes.

Eat Fantastic Front Cover