Our mission is

To help the world eat well, move more, and live fantastic.

Three years ago, Macros Inc was founded. With that, we created a free Facebook community to help those who thought that being fit, healthy, and happy “wasn’t for them”.

Through our community, we’ve taught over 100,000 people how to use flexible dieting to #livefantastic.

170,000

People in our free Facebook group

+300,000

Uses of our free macro calculator services

9.1/10

Client experience rating after just 10 days

“I started Macros Inc to provide a space for nutrition advice that was simple, free of bias, and free to everyone who needed it.”

~ Jay Woith, founder and CEO

In our free community, we’ve helped thousands of people transform their lives. But there was a demand for more personalized support – and so our coaching services were born.

Three years in, and we’re still rolling on this crazy journey. Our family has grown. Business has evolved. Things look a little different around here compared to when we started. 

Because this journey has challenged all of us. We’ve grown together, made mistakes together (our CEO Jay had this beard one time…), and – most importantly – learned together. 

For us, it’s vital that we remember these struggles with something new – because that is what most of our clients are struggling with, too. 

They’ve allowed us to be a part of their journey to eat better, move more, and live fantastic. It’s a lifelong journey for them, and we are committed to helping each and every one of them for as long as they need it.

All of them #livefantastic in different ways, too. For some, it’s a comeback – “getting back to feeling how I used to.” For others, it’s discovery of a happiness and confidence they had previously only dreamed of.

No matter what your motivation, this is your chance to write a new chapter in your lives. Our job is to help you make it one worth remembering – and it’s a job we’re committed to. 

(We’ll even get muddy if we have to.)

 

At the core of everything we do is a focus on our values of:

  • Flexibility first

  • “Burn the ships” – make it easier to move forward than slip back into old habits

  • Everyone deserves to live fantastic 

  • Celebrate at every opportunity, in a diet industry focused on bringing you down

Our entire staff is determined to make a difference and achieve our vision of a fitter, healthier, happier world for all – and we won’t stop until we’ve achieved that.

An incredible culture, with people who lift each other up and support each other every minute of every day. I would not be where I am today, nor would I be able to get to where I want to be, without the caring, selfless, educated people of Macros Inc. I am so thankful for this wonderful group of people who take the time to guide and support us daily. Highly recommended. There is not a fitness group like this out there!

MIRANDA COLEMAN / Facebook

MEET TEAM FANTASTIC.

When it comes to changing your life, you’re the star of the show. But sometimes it’s nice to know who’s supporting you behind the scenes. Meet our team, and a selection of our dogs.

Brad morgan
Co-OWNER | HEAD COACH | HEAD MODERATOR

Rumor has it that he owns 90% of all the stringer vests in Canada. Loves dogs and Starbucks.

JAY WOITH
CO-OWNER | CEO

Owns dogs, thinks they’re a**holes. Prefers Monster and dreaming about owning a 35-story skyscraper.

BRAD DIETER, PhD
CO-OWNER | COO

Loves dogs, McLarens, and telling Jay how much to (not) spend on caffeine and skyscrapers.

Heather Cole
Chief Administration Officer

Dolphin whisperer & hatchet wielder. (never at the same time) Coordinator of chaos and group fitness instructor. Mom to famous youtube cat.

Jason Loewy
Chief Technology Officer

Deadlifts more than you and types faster than you. Dog dad to the world’s most epic Corgi.

Alisa Gbiorczyk
Chief Marketing Officer

Crushes more Thai food than seems reasonable. Runs the marketing show around here.

HANNAH CLAUSEN
Creative Director

Has a cat called Karen, a dog bigger than most bears, and will eat pretty much anything if it’s pickle-flavored. Don’t test that though.

DYLAN MILLER
Chief Commercial Officer

Enjoys looking at the world from a different perspective. We think this might be why he does handstands on Brooklyn Bridge.

COREY ROBB
Director of Coaching

Loves anything Halloween-related or scary. Despite this, is a passionate advocate for mental health. And muscle cars.

DEREK SAUNDERS
Assistant Director of Coaching

Is a really large man – and used to have an awesome beard until he shaved it. Derek used to fix cars, and now fixes people for a living.

BRITT MULLIN
lead COACH

Loves dogs and swimming/biking/running distances that no human should.

COLT SAINAS
Lead Coach

Loves dogs (like all of us), checked shirts, and self-improvement. Our resident redhead, but we don’t hold that against him. 

GRANT KOCH
LEAD COACH

Loves dogs and mutual asphyxiation (in the form of BJJ).

Jodi Phillips
Lead Coach

Lover of all things outdoors. Passionate about helping other women find balance in nutrition, fitness and life! Also admits to crying while watching competition tv shows.

TAYLOR INGEBRITSEN
lead COACH

Has a cat called Pickles, who is apparently ‘the coolest’. We usually prefer dogs, but we’ll let Pickles join the fun.

PATRICIA NIXON
COACH/ LEAD MODERATOR

Patricia’s favorite book is The Notebook and favorite pastime is sleeping. I think that may be a cause and effect thing.

Suzanne Gilley
Coach / Social Media Manager

Passionate about baseball and beer. Has never made a pie, yet owns 5 pie pans.

Afshan Ali
Coach

Escaped Investment Banker who prefers counting macros to money.

ALEX DEDMON
Coach

A forensic entomologist, but also an insect nerd in general. He (usually) prefers studying them to eating them, though.

Ally DeWolfe
Coach

Has more blackbelts than Steven Segal. Also randomly enjoys eating Dole Whip on Space Mountain.

Amanda Parker
Coach

We did a DNA test. Nutrition and exercise are actually in her DNA.

Anna Panarello
Coach

Anna definitely is not an artist. You could never tell by her amazing hair and way with words and her clients.

Ashley Kallman
COACH

Originally from Kansas, but now shows her clients how to navigate their Yellow Brick Road. Don’t worry, she has a pair of company issued Ruby Slippers.

BEC GORMLY
COACH

Competes in bikini competitions and eats LOADS of donuts.

Show off.

Braden Ripley
Coach

Apparently Braden has never fallen down in his life… cue the banana peel.

Brandy Gonzalez Bryant
Coach

Nurse and tough mudder destroyer. Probably saved your life at least once already

Brian Morse
Coach

Brian would like to live in Antarctica if possible and never misses a deadline… ever.

CALVIN HUYNH
COACH

Spends most of his time writing and shoveling ice cream. He also spends far too much time reading research papers and Harry Potter.

Curb Ivanic
Coach

Not sure if Curb runs more or surfs more. Throws more hang loose signs than most Hawaiians.

Dan Feldman
Coach

Competitive powerlifter and Registered Dietitian. Can play guitar and piano and will eat any combination of chocolate and peanut butter.

Dan Murray
Coach

When not coaching or building things, Dan can be found in the woods, with dogs, and a dram of something delicious.

DARKO BOTIC
COACH

Obsessed with NBA and candid pictures of himself looking all dreamy.

DAWN WAGGONER
COACH

Brings a wonderful glow to the whole team. That may or may not be her tan. She also has never been seen not walking.

Diana Boettiger
Coach

A corporate wellness professional who isn’t sure whether Dallas or Okinawa is a better place to call home

EUGENE COETZEE
Coach

From the very southern part of Africa. Has a better beard than the CEO and loves nutrition coaching and eats some weird South African beef jerky.

Colin DeWolfe
Coach

Life long martial artist. Competes on the international stage in kickboxing and kung fu. Do not mess with DeWolfe or you’ll get DeThroned.

Heather Fox
Coach

Chews bubble gum and kicks butt.

JACOB TULLOS
COACH

Used to have a beard that rivalled Gandalf. Now just works his magic on our clients – although he says the beard is coming back.

Jake Emery
Coach

Ivy leaguer turned Texan. Not sure if he prefers lobster or tacos at this point.

Justin Parel
Coach

Has a Masters degree in Kinesiology and really pretty tattoos.

KADE GILBERT
COACH

Has shoulders bigger than most people’s heads.

Kate Griffiths
Coach

Has a pup named hank. Also, outdrove Tiger Woods last year. Ok, we can’t confirm the last part, but she hits a golf ball farther than anyone else on the team.

Lara Bova
Coach

Can clap, cook, and catapult things one handed. Lara makes a homemade pizza every Friday night. It’s what she lives for.

MELODY SCHOENFELD
COACH

Refuses to eat animals. Bends metal and tears phonebooks. Dad joke queen of North America.

Ramona Moore
Coach

Nuclear engineer who learned how to split macros like atoms. Also, can run further than anyone in the history of homo sapiens sapiens.

Tavis Piattoly
Coach

A dietitian turned heavy metal, open mic night acoustic poet. Not sure how that all works, but he’s pretty fabulous.

TJ Mims
Coach

Mario Kart savant. When he’s not hurling banana peels at the unsuspecting, TJ is crushing his 5 apple per day quota. Can also eat 10K calories without flinching.

Tom Franclemont
Coach

Probably the nicest New Yorker you’ll ever meet.

Tosha Boyd
Coach

Holds a punch card for surgeries (one more and she gets a free one). Is in the running for second most dogs on the team.

Emily Ojeda
Marketing Intern

Michigan born, Michigan raised. Is studying Exercise Science, with a concentration in Nutrition. Can often be spotted prancing happily through trails and other wooded areas.

AMY JARRELL
MODERATOR

May or may not have sharper eyebrows than Hannah.

ABIGAIL MINKS
MODERATOR

Abigail’s personal superpower is her cookie baking skills, but her bucket list includes mastering the pastry and pie crust. She also likes hiking, baking and reading…but we’re mostly just impressed with her cookie powers.

Benjamin Hill
MODERATOR

Ben is a US Marine turned Mechanical Engineer and Axe Throwing Instructor. He does powerlifting and Strongman and dabbles in blacksmithing and leatherworking. He believes that pineapple on pizza is a crime, because the pineapple enzymes get to start digesting the pizza before he does.

Carissa Largent
Moderator

Carissa enjoys family time, dance parties, seeking out new ways to make her hubby roll his eyes, and glamping! This lady loves fruit, cheesecake and is working on her personal trainer certification!

Carol Anne Brinks
moderator

Carol is an educator at heart – working with special needs children and adults. She also enjoys hiking, crocheting and working in this friendly and supportive community!

Dan Besaw
MODERATOR

Dan is a numbers nerd, designer and teacher at heart.He enjoys making things, and in the process breaking things, and then fixing those things! Sounds like he has the key to happiness figured out, as his special superpower is “being focused and pretending to listen to my wife.” I wonder if Dan knew we’d publish this.

Janice Hertlein
moderator

Janice likes to read, learn, bake and cook. She makes a mean chili and homemade buns! She has had an amazing health journey of her own and now helps out in this group as a moderator!

JER CHAPMAN
moderator/WEBMASTER

Cooks some of the most delicious-looking food on the internet. Solves every tech issue and saves the world at least twice a day. Accredited Pizza Scientist.

Jennifer Marie Stathos
MODERATOR

Jenn practically runs a zoo in her home caring for three dogs, seven cats (no, that’s not a typo), and a 90-gallon aquarium of assorted fish. Her superpower is literally herding cats. They also just welcomed their first baby in September 2020.

Kari Grace Zitt
MODERATOR

Kari is currently working toward her personal trainer certification. Other than fitness, she also loves shopping with her daughter, naps and working on home renovation projects with her husband.

Kristen Walcot
Moderator

Kristen likes crafting, walking, reading and camping with her kids. She is a certified personal trainer and working toward becoming a coach and furthering her education.

STUART MARTIN
MODERATOR

This Northern Irelander loves all things Disney and all things food. He’ll school you in Call of Duty, but will also do just about anything for a donut or for his wife and dogs.

Want us on your team?

View our services