The Allure of Abs For some reason, the gold standard of being “fit” for the last several decades is having abs. Arms are cool… quads are ok… but abs… man… those are what dreams are made of. At least, that is what mainstream fitness has told us for decades. And… well… to be honest, I […]
16
Nov
Nov
How Many Steps a Day Do You Actually Need? 10k steps a day or bust. That is the motto. At least, that is what we are all told. 10k a day is ingrained in most of our brains. I mean heck, even FitBit devices have a feature that makes the band vibrate when you hit […]
25
Oct
Oct
The weeks leading up to the holidays can often be a mental challenge for individuals who are looking to improve their health and fitness, especially when it comes to nutrition for the holidays. There is often anxiety around holiday meals, parties, events, and travel. Higher calorie foods, alcohol, and lack of a consistent training schedule […]
06
Jan
Jan
Starvation Mode… more accurately referred to as Metabolic Adaptation is an often misunderstood concept. This series will flesh this concept out in depth. Here is part 1. There is irrefutable evidence that in a caloric deficit the body loses weight. This weight loss occurs amongst all compartments of the body: fat tissue, skeletal tissue, bone […]
06
Jan
Jan
Food is simple, behavior is complicated. It is simple to tell people: to lose weight just lower your calorie intake. It is also simple that lowering your calorie intake is, in fact, the easiest way to lose weight. However, the act of lowering your calorie intake and sustaining that can be complicated, because human behavior […]
05
Jan
Jan
When any of our clients start a weight loss journey we always give them this piece of advice: understand your timeline. One of the most important things you can do when you start off on a fat loss journey is have a good understanding of the timeline you are on. The timelines aren’t complicated, but […]
02
Jan
Jan
Most people come to our community looking for improving their physical health and fitness through weight loss and exercise.This miniseries is going to outline the lessons we have learned coaching people over the last several decades of our careers as coaches. Part 1: It’s About Knowing the Levers to Pull. Losing body fat is essentially […]
31
Dec
Dec
I woke up this morning in my house at around 5:00 AM in my nice warm bed with my two dogs. I went downstairs into my kitchen that I love, made coffee, opened my email inbox for Macros Inc, and started my work day. As I poured my first cup of coffee I started thinking […]
29
Dec
Dec
Own your life. I’m not big on “ra-ra”. I mean, don’t get me wrong, I love motivational speeches and interviews. In fact, I think I share the clip where Will Smith says, “The only difference between you and me, is that I am not afraid to die on a treadmill” every month. There is something […]