Starvation Mode… more accurately referred to as Metabolic Adaptation is an often misunderstood concept. This series will flesh this concept out in depth. Here is part 1. There is irrefutable evidence that in a caloric deficit the body loses weight. This weight loss occurs amongst all compartments of the body: fat tissue, skeletal tissue, bone […]
06
Jan
Jan
Food is simple, behavior is complicated. It is simple to tell people: to lose weight just lower your calorie intake. It is also simple that lowering your calorie intake is, in fact, the easiest way to lose weight. However, the act of lowering your calorie intake and sustaining that can be complicated, because human behavior […]
05
Jan
Jan
When any of our clients start a weight loss journey we always give them this piece of advice: understand your timeline. One of the most important things you can do when you start off on a fat loss journey is have a good understanding of the timeline you are on. The timelines aren’t complicated, but […]
02
Jan
Jan
Most people come to our community looking for improving their physical health and fitness through weight loss and exercise.This miniseries is going to outline the lessons we have learned coaching people over the last several decades of our careers as coaches. Part 1: It’s About Knowing the Levers to Pull. Losing body fat is essentially […]
31
Dec
Dec
I woke up this morning in my house at around 5:00 AM in my nice warm bed with my two dogs. I went downstairs into my kitchen that I love, made coffee, opened my email inbox for Macros Inc, and started my work day. As I poured my first cup of coffee I started thinking […]
29
Dec
Dec
Own your life. I’m not big on “ra-ra”. I mean, don’t get me wrong, I love motivational speeches and interviews. In fact, I think I share the clip where Will Smith says, “The only difference between you and me, is that I am not afraid to die on a treadmill” every month. There is something […]
Body Weight, Getting Started, Nutrition
Yes, You Have to Build Nutrition Habits and Pay Attention to Your Nutrition Forever.
29
Dec
Dec
The goal with all of our clients is to “graduate” them from coaching. We would love them to stay forever from a business perspective, but really we want our coaching to empower them to control their lives after they leave our coaching. A big piece of this involves building nutrition habits that last for life. […]
27
Dec
Dec
When you are in maintenance, you are going to have bad days or weeks. Don’t let it turn into bad months or years. Look, if you are in maintenance for a decade you are going to have patches where you are unfocused, or life hits you hard, and you are going to go off the […]
23
Dec
Dec
Most of your supplements are just making expensive urine. Yup, that is the hard truth. Very few supplements actually do anything productive. Of the ones that do, the effect is small or requires real effort to make them actually make a difference. They rest just make your urine more expensive. Here are a few examples… […]
23
Dec
Dec
Set a window or an interval for your body weight, not a single number. We often set a target number in our head. Like a single number and any deviations from that mean failure. This sets you up to failure for a few reasons. 1) Your body weight is dynamic. It changes minute to minute, […]