Starvation Mode… more accurately referred to as Metabolic Adaptation is an often misunderstood concept with arguments being made whether it even exists. This series will flesh this concept out in depth. Here is part 1. What Is Starvation Mode? There is irrefutable evidence that in a caloric deficit the body loses weight. This weight loss […]
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Food is simple, behavior is complicated. It is simple to tell people: to lose weight just lower your calorie intake. It is also simple that lowering your calorie intake is, in fact, the easiest way to lose weight. However, the act of lowering your calorie intake and sustaining that can be complicated, because human behavior […]
When any of our clients start a weight loss journey we always give them this piece of advice: understand your timeline. One of the most important things you can do when you start off on a fat loss journey is have a good understanding of the timeline you are on. The timelines aren’t complicated, but […]
Most people come to our community looking for improving their physical health and fitness through weight loss and exercise.This miniseries is going to outline the lessons we have learned coaching people over the last several decades of our careers as coaches. Part 1: It’s About Knowing the Levers to Pull. Losing body fat is essentially […]
I woke up this morning in my house at around 5:00 AM in my nice warm bed with my two dogs. I went downstairs into my kitchen that I love, made coffee, opened my email inbox for Macros Inc, and started my work day. As I poured my first cup of coffee I started thinking […]
Own your life. I’m not big on “ra-ra”. I mean, don’t get me wrong, I love motivational speeches and interviews. In fact, I think I share the clip where Will Smith says, “The only difference between you and me, is that I am not afraid to die on a treadmill” every month. There is something […]
The goal with all of our clients is to “graduate” them from coaching. We would love them to stay forever from a business perspective, but really we want our coaching to empower them to control their lives after they leave our coaching. A big piece of this involves building nutrition habits that last for life. […]
When you are in maintenance, you are going to have bad days or weeks. Don’t let it turn into bad months or years. Look, if you are in maintenance for a decade you are going to have patches where you are unfocused, or life hits you hard, and you are going to go off the […]
Set a window or an interval for your body weight, not a single number. We often set a target number in our head. Like a single number and any deviations from that mean failure. This sets you up to failure for a few reasons. 1) Your body weight is dynamic. It changes minute to minute, […]
Maintenance is not about “going back to your old ways”, it is about finding a new path forward. One of the things I always tell my clients when they start any health/fitness journey is this, “One of the mindsets I want to steer you away from is the, ‘let me get this done so I […]