Fit for Fall.
Thirteen weeks of coaching, community, and cash on the line. Not for being perfect. For finally following through.
Entry closes August 15. The rest of the year is decided by then.
It’s not about being perfect. It’s about finally following through. Thirteen weeks to stay on track, build real habits, and feel proud of your progress by the time the holidays roll around.
13 weeks. Six moments that matter.
Enrollment opens
Entry form goes live for all active coaching clients.
Entry deadline
Form and starting photos on file by tonight, or you’re watching from the sidelines.
Challenge starts
Week one begins. Your coach knows the plan.
Challenge ends
Thirteen weeks done. The consistent finish proud.
Photos due
Final photos submitted. Same three angles as the start.
Winners announced
Cash prizes, Community Champion, and bragging rights for the holidays.
13 weeks of real momentum.
Gold weeks kick off each 4-week block with a new mini-challenge. Every other week keeps the momentum between them.
Interactive challenges.
Kicks off every 4-week block with a new mini challenge. Your chance to win more.
Motivation and reflection.
Prompts to check in with yourself and the group, so momentum never depends on you alone.
Nutrition themes.
Snack swaps, meal prep, and recipes that keep fall on track without the guesswork.
Weekly UGC prizes. Share your progress and tag Macros Inc for a shot at gift cards and merch, every single week of the 13.
Win cash for staying consistent.
Plus monthly merch and gift cards for every mini-challenge along the way. This is about showing up, not being perfect.
To qualify for the grand prize, you must be enrolled in coaching and remain active for all 13 weeks, with start and end photos submitted on time.
The Community Champion.
Not picked by Macros Inc. It’s the client who shows up, lifts others, and earns the group’s respect over 13 straight weeks. At the end, the group votes.
Join the Facebook group
Thirteen weeks with your coach in your corner.
The challenge runs on top of your coaching. Your exact support depends on the plan you choose, with combined coaching including the full stack below.
Custom nutrition plan
Eat flexibly and still reach your goals.
Personalized fitness strategy
Workouts designed just for you.
Weekly check-ins
Stay on track with regular strategy reviews.
Daily coach access
Message your coach anytime for support and feedback.
Progress dashboard
Track what’s working and where to improve.
Mindset and habit toolkit
Build consistency and stop starting over.
Maintenance for life plan
Keep your results long after the challenge ends.
Private client community
Connect with other clients for support and accountability.
Real people. Real transformations.
These were the winners last time. The next wall gets built this fall.
“Brad has been the voice of reason and has held me accountable more times than I can count. I know I couldn’t have done this on my own.”
“I have done many challenges over my 50ish years and THIS one I stuck through it and stayed true to myself and my goals until the end. In the past my weekends were always the thorn and would wreck all my progress. I just hit my 20 pound weight this morning!”
Fit for Fall FAQ.
Do I need to be a client to enter?
Yes. The challenge is for Macros Inc coaching clients only. You need to be actively enrolled when you enter and stay enrolled throughout the 13 weeks.
Am I automatically entered?
No. To officially enter you must complete and submit the entry form by August 15, which puts your details and starting photos on file. Once it’s logged, your dashboard will show a Fit for Fall banner so you know you’re in.
Do I need to submit photos?
Yes. Two sets of private progress photos are required for grand prize eligibility:
- Starting photos: front, side, and back, submitted by August 15. Hold a piece of paper with the current date clearly visible in at least one shot.
- Final photos: the same three angles, submitted by November 23.
Wear whatever you’re comfortable in, swimwear or sportswear is ideal. Stand against a plain background with your full body visible. Your face does not need to be shown, and photos are never shared publicly without your explicit consent.
Do I have to join the Facebook group to win?
No, it’s optional. But the weekly mini-competitions, prompts, and Community Champion voting all happen inside the group, so it’s where the encouragement and momentum live. We highly recommend joining.
Can I post about the challenge on my own social channels?
Yes, please help spread the excitement. Use and follow the hashtag #FitForFall so we can find your posts and share them.
I entered the Summer Challenge. Can I still enter this one?
Absolutely. As long as you remain active in coaching, you’re welcome, and encouraged, to enter every season’s challenge.
What’s included in my plan, fitness, nutrition, or both?
You can choose nutrition coaching, fitness coaching, or combine both. Your coach then tailors the support within your selected plan to your goals.
Are there extra check-ins during the challenge?
No, your normal weekly coaching check-ins apply. Judging is based on your consistency and progress throughout, not separate calls.
Choose your coaching plan.
Join coaching first, then complete the Fit for Fall entry form below before August 15.
Already a client? Skip to the entry formPay with your HSA or FSA. Our coaching plans qualify as eligible health expenses under most HSA and FSA providers.
Use your HSA/FSA debit card at checkout, or submit a receipt for reimbursement through your benefits portal.
Learn more →Nutrition + Fitness Coaching
- Custom workout plan
- Personalized nutrition guidance
- Monthly video call with coach
- Weekly check-ins with your coach
After enrolling, return to this page and submit your challenge entry by August 15.
Make this your best fall yet.
Thirteen weeks from now, you’ll be glad you didn’t wait.
Already a client? Enter here.
You’re eligible right now. Enter below by August 15, get your starting photos on file, and your dashboard will show the Fit for Fall banner.
This is it.
The last challenge of the year. Start strong. Stay consistent. Finish proud.
Join the challenge