Author Archives: Brad Dieter
Oct
The weeks leading up to the holidays can often be a mental challenge for individuals who are looking to improve their health and fitness, especially when it comes to nutrition for the holidays. There is often anxiety around holiday meals, parties, events, and travel. Higher calorie foods, alcohol, and lack of a consistent training schedule […]
Jan
Starvation Mode… more accurately referred to as Metabolic Adaptation is an often misunderstood concept. This series will flesh this concept out in depth. Here is part 1. There is irrefutable evidence that in a caloric deficit the body loses weight. This weight loss occurs amongst all compartments of the body: fat tissue, skeletal tissue, bone […]
Jan
Food is simple, behavior is complicated. It is simple to tell people: to lose weight just lower your calorie intake. It is also simple that lowering your calorie intake is, in fact, the easiest way to lose weight. However, the act of lowering your calorie intake and sustaining that can be complicated, because human behavior […]
Jan
When any of our clients start a weight loss journey we always give them this piece of advice: understand your timeline. One of the most important things you can do when you start off on a fat loss journey is have a good understanding of the timeline you are on. The timelines aren’t complicated, but […]
Jan
Most people come to our community looking for improving their physical health and fitness through weight loss and exercise.This miniseries is going to outline the lessons we have learned coaching people over the last several decades of our careers as coaches. Part 1: It’s About Knowing the Levers to Pull. Losing body fat is essentially […]
Dec
I woke up this morning in my house at around 5:00 AM in my nice warm bed with my two dogs. I went downstairs into my kitchen that I love, made coffee, opened my email inbox for Macros Inc, and started my work day. As I poured my first cup of coffee I started thinking […]
Dec
Own your life. I’m not big on “ra-ra”. I mean, don’t get me wrong, I love motivational speeches and interviews. In fact, I think I share the clip where Will Smith says, “The only difference between you and me, is that I am not afraid to die on a treadmill” every month. There is something […]
Body Weight, Getting Started, Nutrition
Yes, You Have to Build Nutrition Habits and Pay Attention to Your Nutrition Forever.
Dec
The goal with all of our clients is to “graduate” them from coaching. We would love them to stay forever from a business perspective, but really we want our coaching to empower them to control their lives after they leave our coaching. A big piece of this involves building nutrition habits that last for life. […]
Dec
When you are in maintenance, you are going to have bad days or weeks. Don’t let it turn into bad months or years. Look, if you are in maintenance for a decade you are going to have patches where you are unfocused, or life hits you hard, and you are going to go off the […]