Black Friday isn’t just for TVs and tech deals — it’s the perfect time to invest in tools that make fitness simpler, smarter, and more sustainable. While everyone else is fighting over discounted electronics they don’t need, you could be stocking up on the essentials that actually move the needle on your transformation.
Here’s the truth: you don’t need more motivation. You need better systems.
And systems start with the right tools. Whether you’re tracking macros, meal prepping, or building a home gym that actually gets used, these top 10 Black Friday deals are worth adding to your Black Friday shopping list — and every one of them is on Amazon.
Black Friday is one of the best times to grab fitness essentials at a discount. If you’ve been putting off investing in your health, this is your moment. Let’s make sure you’re looking at the right things.
Let’s dive in.
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Black Friday Deals: 10 Fitness Essentials on Amazon
1. Food Scale
If you’re serious about hitting your goals, a digital food scale is non-negotiable. Measuring your portions in grams (rather than “eyeballing” them) ensures accurate tracking and consistent progress.
Why It Matters:
Most people underestimate portions by 30-50%. That gap adds up fast — and it’s usually the difference between progress and frustration. A food scale removes the guesswork. You’ll know exactly what you’re eating, which means you can adjust with confidence.
Why We Love It:
Quick, precise, and essential for accurate macro tracking. Toss it on your counter, use it for everything from chicken breast to peanut butter, and watch your consistency skyrocket.
Black Friday Advantage:
Food scales are typically affordable year-round, but Black Friday fitness sales often bring them down to rock-bottom prices. If you’ve been on the fence about getting one, now is the perfect time to pull the trigger.
Our Top Tip:
Weigh your food before cooking for the most accurate macros. Raw weights are what nutrition labels are based on.
2. Liquid Measuring Cup
For liquids, accuracy matters just as much as for solids. A clear measuring cup ensures your oils, milk, or dressings don’t quietly add up to hundreds of extra calories a week.
Why It Matters
Oil is calorie-dense. Just one extra tablespoon a day is over 100 calories — that’s 700 calories a week, or nearly a pound of fat gain per month if you’re not accounting for it. Measuring liquids keeps those sneaky calories in check.
Best Use Cases:
- Measuring cooking oils for sautéing or roasting
- Tracking milk or creamers in coffee
- Portioning salad dressings or sauces
Shopping Tip:
These are kitchen staples that make great stocking stuffers or additions to any Black Friday haul. Glass ones are more durable and worth checking for deals.
It’s a small investment that prevents a big problem.
3. Meal Prep Containers
A good set of portioned containers keeps your week on track — and your fridge organized. These are durable, stackable, and leak-proof, perfect for batch-cooked lunches or dinners on the go.
Why Meal Prep Wins:
When you have meals ready, you don’t have to make decisions when you’re tired, hungry, or stressed. You just eat what you prepped. Decision fatigue disappears. Consistency becomes effortless.
What To Look For:
- BPA-free plastic or glass
- Microwave and dishwasher safe
- Multiple compartments (optional, but helpful for keeping foods separated)
Black Friday Advantage:
Container sets often see steep discounts during holiday sales. Look for multi-packs — you’ll always need more than you think. Having 10-15 containers means you can prep multiple meals without constantly washing dishes.
Our Top Tip:
Prep 3-4 days at a time, not the full week. Food stays fresher, and you’re less likely to get bored.
4. Ninja Air-Fryer
Your new best friend for crispy, macro-friendly meals. Cook chicken, fries, or veggies with a fraction of the oil — and way more flavor.
Why It’s A Game-Changer:
Air fryers make healthy eating taste indulgent. Crispy chicken thighs, roasted Brussels sprouts, even sweet potato fries — all with minimal added fat. You can hit your macros and enjoy your food.
Our Favorite Uses:
- Bulk-cooking chicken breast or thighs for the week
- Roasting vegetables without oil-heavy pans
- Reheating leftovers so they actually taste good
Black Friday Deal Advantage:
Air fryers are one of the most commonly discounted kitchen appliances during Black Friday deals. Ninja products especially tend to see significant price drops. If you’ve been thinking about getting one, this is probably the best time to purchase all year.
Our Top Tip:
Air-fry your protein in bulk on a Sunday. Season it differently throughout the week to keep meals interesting without extra effort.
5. Ninja Portable Blender
Protein shakes, smoothies, or on-the-go breakfasts — this compact blender makes staying fueled easy. Toss in frozen fruit, protein powder, and water or milk, and you’re out the door.
Why Portability Matters:
Mornings are chaotic. If making a shake requires dragging out a full-size blender, washing three parts, and spending 10 minutes cleaning up, you’re not going to do it. A portable blender blends and doubles as your cup. One step. Done.
Perfect For:
- Quick post-workout shakes
- Breakfast smoothies when you’re running late
- Travel nutrition (TSA-friendly when empty)
Black Friday Deal Advantage:
Portable blenders have become incredibly popular, and Black Friday often brings great deals on them. This is especially true if you can find bundle deals with other Ninja products.
Our Top Tip:
Prep smoothie “packs” in freezer bags — pre-portioned fruit, greens, and protein powder. Grab one, add liquid, blend, go.
6. Premier Protein Shakes
Tasty, convenient, and packed with 30g of protein. Keep a few in your fridge, gym bag, or desk for a no-excuses boost when meals get missed or hunger hits.
Why They Work:
Life happens. Meetings run long. Traffic hits. Kids need attention. Having a protein shake on hand means you don’t skip meals or resort to whatever’s in the vending machine.
When To Use Them:
- Between meals when hunger strikes
- Post-workout when you can’t cook immediately
- As a dessert replacement (the chocolate and caramel flavors hit)
Black Friday Advantage:
Protein products frequently go on sale during Black Friday, especially when you buy in bulk. Consider grabbing a case or two if you see a good deal — they have a long shelf life and you’ll use them.
Our Recommendation:
These aren’t meal replacements — they’re insurance. Use them to supplement whole foods, not replace them entirely.
7. Resistance Bands
Perfect for home workouts, travel, or adding variety to strength sessions. Bands help you build muscle, improve mobility, and keep training fun — no gym required.
Why Bands Are Underrated:
They’re portable, versatile, and joint-friendly. Whether you’re rehabbing an injury, adding volume to your lifts, or squeezing in a workout in a hotel room, bands deliver.
Best Exercises:
- Banded squats and glute bridges
- Rows and pull-aparts for back
- Bicep curls and tricep extensions
- Shoulder mobility drills
Black Friday Advantage:
Resistance band sets come in all price ranges, and Black Friday deals usually bring solid discounts on complete sets. Look for ones that include multiple resistance levels, door anchors, and handles — you’ll get more versatility for your money.
Our Top Tip:
Bands are great for activation work before lifting. Wake up sleepy glutes or prime your shoulders before pressing — your joints will thank you.
8. Walking Pad
Stay active all day without leaving your workspace. Walking pads are a game-changer for step goals and NEAT (non-exercise activity thermogenesis) — one of the biggest drivers of fat loss success.
Why NEAT Matters:
Most of your daily calorie burn doesn’t come from workouts. It comes from movement throughout the day — walking, standing, fidgeting. Increasing NEAT can add hundreds of calories burned per day without structured exercise.
How To Use It:
- Walk during meetings or phone calls
- Rack up steps while watching TV
- Replace sitting with low-intensity movement during work
Black Friday Advantage:
Walking pads are a bigger investment than most items on this list, which makes Black Friday an ideal time to look for one. They’ve become increasingly popular, and many brands participate in holiday sales. If you’ve been thinking about adding more movement to your day, it’s worth seeing what deals are available.
Our Top Tip:
A walking pad won’t replace training, but it will help you stay in a calorie deficit without feeling deprived or exhausted. That’s a huge win for long-term fat loss.
9. Stainless Steel Water Bottle
Hydration is one of the simplest, most overlooked parts of fitness. A high-quality insulated bottle keeps your water cold, helps you track intake, and reduces single-use plastic.
Why hydration matters:
Water regulates appetite, supports performance, aids digestion, and keeps energy levels stable. Most people walk around mildly dehydrated and wonder why they feel sluggish or hungry all the time.
How much do you need?
A good baseline is half your body weight in ounces daily. If you’re 180 lbs, aim for 90 oz. Adjust up if you’re training hard or sweating a lot.
Black Friday Advantage:
Premium water bottle brands like YETI, Hydro Flask, and Stanley rarely go on sale — but Black Friday is one of the few exceptions where you can pick up a great deal. If you’ve had your eye on a quality bottle, this might be your chance to grab one at a discount.
Our Top Tip:
Fill your bottle the night before and keep it by your bed. Drink it first thing in the morning to jumpstart hydration.
10. Body Weight Scale
Track progress the smart way. A reliable digital scale helps you see trends — not day-to-day fluctuations — and keeps your goals data-driven.
Why Daily Weigh-Ins Work:
Weight fluctuates. A lot. Water retention, digestion, sodium intake, hormones — all of it impacts the number on the scale. Weighing daily lets you average out the noise and see the real trend.
How To Do It Right:
- Weigh yourself at the same time each day (first thing in the morning, after using the bathroom, before eating or drinking)
- Track it in an app or spreadsheet
- Average your weight weekly
- Focus on the trend over 2-4 weeks, not day-to-day changes
Black Friday Advantage:
If you’ve been using a basic scale, Black Friday is a great time to upgrade to a smart scale that tracks body composition and syncs with apps. These usually see significant discounts during holiday sales, making the upgrade more affordable.
Remember: The scale is feedback, not judgment. It’s data to help you adjust, not a measure of your worth.
Final Thoughts: Invest in Your Transformation
This Black Friday, skip the gadgets you’ll use once and grab tools that actually support your goals. From food tracking to recovery, each of these items helps you stay consistent — and consistency is where results come from.
Here’s the thing: tools don’t create transformation. You do. But the right tools remove friction, eliminate excuses, and make the hard stuff easier. They turn good intentions into daily habits. And daily habits turn into the body and life you actually want.
You’re not buying equipment. You’re buying systems.
Systems for accuracy. Systems for convenience. Systems for sustainability. These are the unsexy, unglamorous essentials that separate people who start strong from people who finish strong.
Black Friday is one of the best opportunities all year to invest in yourself without breaking the bank. While everyone else is chasing doorbuster deals on things they don’t need, you can be stocking up on the fundamentals that actually move the needle.
So, Here’s Your Black Friday Deals Game Plan:
Make a list. Check it twice. See what’s on sale. And grab the things that will actually help you build the body and life you want.
And if you’re ready to turn these tools into lasting change — if you want a plan that actually works with your life, not against it — our coaching team can help you put them to work. Science-backed, personalized, and built for real life.
Because here’s the truth most people don’t want to hear: you don’t need more willpower. You need better support. You need someone in your corner who understands the science, sees the big picture, and helps you navigate the messy, complicated, human parts of transformation.
That’s what we do at Macros Inc. We’ve helped over 40,000 people change their bodies — and their lives — with real coaching, real accountability, and real results.
So grab the tools. Build the system. And if you want help putting it all together?
We’re here when you’re ready.
Try our nutrition coaching, for free!
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