There is no shortage of nutrition programs out there. So why did we build something from scratch? Because most of what exists teaches you to follow, not to understand. For the last decade, we have helped over 40,000 people change their bodies and relationship with food. In that time, we noticed something was missing; people […]
Our Blog
Your source for evidence-based nutrition, fitness, and wellness tips. Get practical advice to improve your diet, workouts, and habits for a healthier lifestyle.
Blog
For many people, weekends are where progress quietly unravels. Monday through Friday feels structured. You wake up at a set time. You go to work. Meals are predictable. Your routine creates guardrails. Then Saturday arrives. You sleep in. You skip breakfast. Social events pop up. Drinks appear. Dinner turns into dessert which turns into late-night […]
Genetically modified organisms (GMOs) are one of the most misunderstood topics in nutrition and food science. For years, they have been framed as dangerous, unnatural, or inherently unhealthy. But when you step back from the headlines and marketing claims, the science tells a much calmer and far more nuanced story. This article breaks down what […]
Why you’re not doomed by biology—and what actually matters for results If you’re a woman over 40 and you’ve been told your hormones are preventing you from losing weight, this article is for you. Maybe you’ve heard it from a friend. Maybe you read it in a blog post. Maybe a supplement company told you […]
There are a new class of drugs that are taking the fitness world by storm. They’ve become pervasive enough that they’re even a common topic in the media. Celebrities use them to great success, diabetics claim it’s meant for treating diabetes, some tout them as magic, others as dangerous. It’s a lot to unpack, and […]
Anybody who lived through the 90s and 2000s can remember all those daytime infomercials: “Ten minute abs,” “Five Minute Full Workouts,” and the infamous Thigh Master. Call now, and get a second one free! Cut to modern times, though, and we all know that much of that was grossly over exaggerated, if not flat out […]
This week, a new food pyramid was announced by the U.S. Department of Health and Human Services as part of updated federal nutrition guidance, detailed in the official USDA and HHS announcement. And, as anything related to nutrition tends to do, it immediately caused a significant amount of noise across the internet. Normally, I do […]
We’re already a few days into the new year, and if you’re like most people, you’ve set some ambitious goals for yourself. But here’s the reality: most resolutions don’t make it past February. The difference between intentions that fade and changes that stick isn’t willpower, it’s strategy. The secret? We tend to overestimate what we […]
Let me tell you something that might surprise you: Christmas dinner isn’t your problem. Neither is the Boxing Day leftovers. Or your mum’s homemade mince pies. Or that third glass of prosecco. Your problem is what happens the other 364 days of the year. One Day Won’t Ruin Your Progress (And That Includes Christmas) The […]
If you’ve followed health news articles for a bit, you know that “processed foods” is a bit of a recent buzzword that has been popping up lately. The media likes to set its focus on one thing after another to demonize, and this seems to be the recent flavor. So, let’s take a closer look […]










