There is no shortage of nutrition programs out there. So why did we build something from scratch? Because most of what exists teaches you to follow, not to understand. For the last decade, we have helped over 40,000 people change their bodies and relationship with food. In that time, we noticed something was missing; people […]
Author Archives: Macros Inc
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13
Feb
Feb
For many people, weekends are where progress quietly unravels. Monday through Friday feels structured. You wake up at a set time. You go to work. Meals are predictable. Your routine creates guardrails. Then Saturday arrives. You sleep in. You skip breakfast. Social events pop up. Drinks appear. Dinner turns into dessert which turns into late-night […]
06
Feb
Feb
Genetically modified organisms (GMOs) are one of the most misunderstood topics in nutrition and food science. For years, they have been framed as dangerous, unnatural, or inherently unhealthy. But when you step back from the headlines and marketing claims, the science tells a much calmer and far more nuanced story. This article breaks down what […]
30
Jan
Jan
Why you’re not doomed by biology—and what actually matters for results If you’re a woman over 40 and you’ve been told your hormones are preventing you from losing weight, this article is for you. Maybe you’ve heard it from a friend. Maybe you read it in a blog post. Maybe a supplement company told you […]
07
Jan
Jan
We’re already a few days into the new year, and if you’re like most people, you’ve set some ambitious goals for yourself. But here’s the reality: most resolutions don’t make it past February. The difference between intentions that fade and changes that stick isn’t willpower, it’s strategy. The secret? We tend to overestimate what we […]
22
Dec
Dec
Let me tell you something that might surprise you: Christmas dinner isn’t your problem. Neither is the Boxing Day leftovers. Or your mum’s homemade mince pies. Or that third glass of prosecco. Your problem is what happens the other 364 days of the year. One Day Won’t Ruin Your Progress (And That Includes Christmas) The […]
20
Nov
Nov
Here’s the holiday survival guide nobody asked for… but everyone actually needs. Here’s what’s about to happen: Your routine is going to get messy. You’re going to be around food you don’t normally eat. Family dynamics are going to test your patience. Work parties are going to happen. Travel is going to disrupt your sleep. […]
07
Nov
Nov
Black Friday isn’t just for TVs and tech deals — it’s the perfect time to invest in tools that make fitness simpler, smarter, and more sustainable. While everyone else is fighting over discounted electronics they don’t need, you could be stocking up on the essentials that actually move the needle on your transformation. Here’s the […]
29
Sep
Sep
Look, meal prep doesn’t have to be some Instagram-perfect Sunday ritual where you spend 4 hours in the kitchen listening to a podcast about productivity. Sometimes you just want to make food for the week without wanting to quit halfway through. The thing is, most people approach meal prep like it’s supposed to be hard. […]
22
Aug
Aug
If you have a Health Savings Account (HSA) or Flexible Spending Account (FSA), you might be sitting on a powerful way to save money on your nutrition coaching and not even realize it. Many people use these accounts for things like co-pays, prescriptions, or dental cleanings, but they can also be used to cover services […]